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Existing or New Client?New
Website URL (if applicable)atbha.com
Tax Status1
Client NewArkansas Thoroughbred Breeders’ & Horsemen’s Association (ATBHA)
Project TitleWebsite Redesign
NameBill McDowell
EmailEmail hidden; Javascript is required.
Phone(501) 624-6328
Proposal Summary

Blue Million will design, develop, and host a new website for the Arkansas Thoroughbred Breeders’ & Horsemen’s Association (ATBHA), featuring a modern design, a fully responsive layout, and an upgraded mega-navigation menu for improved usability. The redesigned homepage will be crafted to attract new members while clearly presenting ATBHA’s mission, program benefits, stallion and farm directories, and advertising opportunities. The end result will be a clean, intuitive, and engaging platform that strengthens ATBHA’s digital presence and better serves breeders, owners, and industry partners.

Blue Million will utilize high-resolution imagery provided by ATBHA to create a visually compelling user experience. New sponsor opportunities will be developed through thoughtfully placed advertising positions throughout the site, helping ATBHA increase visibility for supporters and generate additional revenue. All existing newsletters will be imported into the new WordPress website for continued access and archival value.

The new site will incorporate BlueSuite tools, including image optimization, security scans, two-factor authentication, daily backups, and integrated Google Analytics. ATBHA staff and editors will receive secure, authenticated access to manage and update content with ease. The site will be built on WordPress and hosted on Google Cloud via Kinsta, with global content delivery powered by CloudFront to ensure exceptional speed, performance, and reliability.

Projected Timeline: 4-6 weeks

Type
  • Web Design / Hosting
PRIMARY
Design Level - Primary125
Primary Branding DesignPrimary Branding Design, Qty: 1, Price: $1,250.00
Custom Hours - Primary Design10
Description - Primary- Primary design, navigation, header, footer, color scheme, fonts, headings
Total Primary Hours10
Total - Primary$1,250.00
HOME
Design Level - Home Page125
Homepage DesignHomepage Design, Qty: 1, Price: $1,250.00
Custom Hours - Home10
Description - Home- Home page design and elements
Total Home Hours10
Total - Home$1,250.00
LANDING PAGES
# Landing Pages5
Hours Each - Landing2
Design Level - Landing125
Landing PagesLanding Pages, Qty: 1, Price: $1,250.00
Description - LandingStallion Directory, Farm Directory, Horses for Sale, Registered Foals, Stakes
Total - Landing$1,250.00
Total Landing Hours10
STANDARD CONTENT PAGES
Hours Each - Standard1
Design Level - Standard125
Content PagesContent Pages, Qty: 1, Price: $0.00
Total - Standard Content$0.00
Total Hours - Standard Content0
REVISIONS
# Revision Rounds1
Hours Each Round - Revisions4
RevisionsRevisions, Qty: 1, Price: $500.00
Description - Revisions- Projected revisions
Revisions Total Hours4
Total - Revisions$500.00
FORMS
# Forms6
Design Level - Forms125
FormsForms, Qty: 1, Price: $375.00
Custom Hours - Forms0.5
Forms Total Hours3
Forms Total$375.00
ECOMMERCE
DEV AND ENGINEERING
Dev & EngineeringDev & Engineering, Qty: 1, Price: $150.00
Additional Hours - Dev1
Description - Dev and Engineering- Engineering and development for domain Zone files, database, CDN, other
Dev Total Hours1
Dev Total$150.00
PRODUCER
PRODUCER TIME - HOURS2
PRODUCER RATE125
ProducerProducer, Qty: 1, Price: $250.00
Producer Total$250.00
ONGOING SUPPORT
SUPPORT RATE125
Ongoing SupportOngoing Support, Qty: 1, Price: $0.00
Description - Ongoing Support- Ongoing support after launch
Ongoing Support Total$0.00
SOFTWARE PLATFORMS
Platform Software
  • Avada ($85.00)
Security, Firewall, Forms
  • BlueSuite ($995.00)
Software Total Calc1080
Software TotalSoftware Total, Qty: 1, Price: $0.00
ADDED ITEMS - Software/Media/Other
HOSTING
HostingAnnual Standard Hosting $490 ($490.00)
Hosting Total$490.00
CREDIT
Credit TotalCredit Total, Qty: 1, Price: $0.00
TOTALS
Total Design Hours39
Total Development Hours1
Total Support Hours0
SubTotal$6,595.00
Taxable SubTotal$5,515.00
KY Sales TaxKY Sales Tax, Qty: 1, Price: $330.90
TOTAL LOW$6,925.90
Show High range as well?Show
Range%20
TOTAL HIGH$8,311.08
Show 50% First Payment?Show
50% First Payment$3,462.95
Show Terms and Signature Line?Show
Rep For Blue MillionPatrick Metzger